Gap will close the eight Banana Republic stores in the UK by the end of the year,what's more,they will shut 75 Old Navy and Banana Republic stores overseas markets.Gap has been working to revive its brands,sales at Banana Republic’s European division have dwindled in recent years, falling 15% in the most recent quarter.
Why GAP closed Banana Repulic stores in UK?
Under-capitalization,frequent sales promotion,blanket discounts,no listening to customers'feedback. These damaged to the reputation of brand GAP.
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