Get Back to See Our Path
This is the story of two friends beyond age who embarked on an adventurous journey amid a wave of change. John, my lifelong friend and business partner, and we met during a business negotiation. The state-owned textile machinery factory where he works was facing restructuring and privatization. In order to continue his beloved manufacturing business, he had been shuttling between multiple banks and investment firms to secure funding to buy the factory.
At that time, I had become the company's top sales. After conquering the sales world, I began to explore new possibilities. I had in-depth conversations with 1,720 factory customers to explore the logic and needs behind the textile machinery business. It turned out that technological stagnation, soaring labor costs, and low efficiency were already plaguing this industry like a merciless storm, and many small and medium-sized factories were even facing disintegration as a result. I knew that an opportunity had arisen, an opportunity to change the traditional manufacturing industry structure.
Brand Position
Expert
Trustworthy
Value-creating
Brand Iteration
1.0Customer Oriented, Satisfaction DrivenWe do care about the success of our customers, focusing on life-cycle after-sales services and support, and offering a strong partnership warranty. With our global agent networks and local service teams, we embedded the concept of globalization and localized support into our brand blood, actually following the practices "Think Global, Act Local".
1.0
2.0
3.0
1.0Customer Oriented, Satisfaction DrivenWe do care about the success of our customers, focusing on life-cycle after-sales services and support, and offering a strong partnership warranty. With our global agent networks and local service teams, we embedded the concept of globalization and localized support into our brand blood, actually following the practices "Think Global, Act Local".
What's New with Our Brand
BRAND UPGRADE NEW CONCEPTION --- SUNTECH Textile MachineryStep into the exciting realm of SUNTECH Textile Machinery new brand identity! Today marks a momentous occasion, as we unveil our meticulously crafted branding strategy that aligns with our company's vision. We take immense pride in announcing the launch of our comprehensive brand upgrade, presenting you with a fresh and innovative outlook.23 April, 2023
ARTIFICIAL INTELLIGENCE IN FABRIC INSPECTIONThe enormous potential of the textile business necessitates a more dependable and effective strategy for the complete procedure. Before garment manufacturing, fabric inspection helps to understand quality in terms of color, density, weight, printing, measurement, and other quality parameters. 15 March, 2023
SUNTECH NEW WEBSITE LAUNCHEDWe’re excited to announce that SUNTECH, the leading brand in the field of textile machinery, has launched a newly designed website. 24 February, 2023