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This is the story of two friends beyond age who embarked on an adventurous journey amid a wave of change. John, my lifelong friend and business partner, and we met during a business negotiation. The state-owned textile machinery factory where he works was facing restructuring and privatization. In order to continue his beloved manufacturing business, he had been shuttling between multiple banks and investment firms to secure funding to buy the factory. At that time, I had become the company's top sales. After conquering the sales world, I began to explore new possibilities. I had in-depth conversations with 1,720 factory customers to explore the logic and needs behind the textile machinery business. It turned out that technological stagnation, soaring labor costs, and low efficiency were already plaguing this industry like a merciless storm, and many small and medium-sized factories were even facing disintegration as a result. I knew that an opportunity had arisen, an opportunity to change the traditional manufacturing industry structure.
Brand Position
Expert
Trustworthy
Value-creating
Brand Iteration
1.0Customer Oriented, Satisfaction Driven​We do care about the success of our customers, focusing on life-cycle after-sales services and support, and offering a strong partnership warranty. With our global agent networks and local service teams, we embedded the concept of globalization and localized support into our brand blood, actually following the practices "Think Global, Act Local".
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1.0Customer Oriented, Satisfaction Driven​We do care about the success of our customers, focusing on life-cycle after-sales services and support, and offering a strong partnership warranty. With our global agent networks and local service teams, we embedded the concept of globalization and localized support into our brand blood, actually following the practices "Think Global, Act Local".