Brand Concepts - SUNTECH Textile Machinery

A SPECIALIST IN TEXTILE EQUIPMENT AUTOMATION

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Ingenuity Only, Persistence with Eternity

This is the story of two friends beyond age who embarked on an adventurous journey amid a wave of change. John, my lifelong friend and business partner, and we met during a business negotiation. The state-owned textile machinery factory where he works was facing restructuring and privatization. In order to continue his beloved manufacturing business, he had been shuttling between multiple banks and investment firms to secure funding to buy the factory. At that time, I had become the company's top sales. After conquering the sales world, I began to explore new possibilities. I had in-depth conversations with 1,720 factory customers to explore the logic and needs behind the textile machinery business. It turned out that technological stagnation, soaring labor costs, and low efficiency were already plaguing this industry like a merciless storm, and many small and medium-sized factories were even facing disintegration as a result. I knew that an opportunity had arisen, an opportunity to change the traditional manufacturing industry structure.
This is the story of two friends beyond age who embarked on an adventurous journey amid a wave of change. John, my lifelong friend and business partner, and we met during a business negotiation. The state-owned textile machinery factory where he works was facing restructuring and privatization. In order to continue his beloved manufacturing business, he had been shuttling between multiple banks and investment firms to secure funding to buy the factory. At that time, I had become the company's top sales. After conquering the sales world, I began to explore new possibilities. I had in-depth conversations with 1,720 factory customers to explore the logic and needs behind the textile machinery business. It turned out that technological stagnation, soaring labor costs, and low efficiency were already plaguing this industry like a merciless storm, and many small and medium-sized factories were even facing disintegration as a result. I knew that an opportunity had arisen, an opportunity to change the traditional manufacturing industry structure.
Meanwhile, new opportunities quietly emerged. We knew that the textile industry's domestic and international upstream and downstream markets were interdependent. To truly make a difference, we needed to take this brand global. At the same time, it was our responsibility as a new generation of entrepreneurs to change the stereotypical impression of Chinese manufacturing in overseas markets and make it stand out in the world. To this end, we visited the Asian and European markets and found that global customers were already eager to try Chinese textile machinery. Thus we decided to bring our brand to new horizons and transfer the spirit of craftsmanship overseas.
However, a new brand still faced many challenges in overseas markets, especially the pressure from local brands. Instead of admitting defeat, we have embarked on a new journey to explore localization. We gradually established local service and agency networks in many markets to provide a better service experience. Finally, our brand gained recognition from many overseas customers. We have always practiced the principle of customer first, and insisted on one possibility, that is, being customers’ development partner always. We are proud to always break boundaries, embed value creation for customers in everything we do, and look forward to continuing to do so for many years to come. Along the way, we have always been driven by a passion for innovation and a commitment to craftsmanship and perseverance, which we call the "SUNTECH Spirit".

Ingenuity Only, Persistence with Eternity

This is the story of two friends beyond age who embarked on an adventurous journey amid a wave of change. John, my lifelong friend and business partner, and we met during a business negotiation. The state-owned textile machinery factory where he works was facing restructuring and privatization. In order to continue his beloved manufacturing business, he had been shuttling between multiple banks and investment firms to secure funding to buy the factory. At that time, I had become the company's top sales. After conquering the sales world, I began to explore new possibilities. I had in-depth conversations with 1,720 factory customers to explore the logic and needs behind the textile machinery business. It turned out that technological stagnation, soaring labor costs, and low efficiency were already plaguing this industry like a merciless storm, and many small and medium-sized factories were even facing disintegration as a result. I knew that an opportunity had arisen, an opportunity to change the traditional manufacturing industry structure.
This is the story of two friends beyond age who embarked on an adventurous journey amid a wave of change. John, my lifelong friend and business partner, and we met during a business negotiation. The state-owned textile machinery factory where he works was facing restructuring and privatization. In order to continue his beloved manufacturing business, he had been shuttling between multiple banks and investment firms to secure funding to buy the factory. At that time, I had become the company's top sales. After conquering the sales world, I began to explore new possibilities. I had in-depth conversations with 1,720 factory customers to explore the logic and needs behind the textile machinery business. It turned out that technological stagnation, soaring labor costs, and low efficiency were already plaguing this industry like a merciless storm, and many small and medium-sized factories were even facing disintegration as a result. I knew that an opportunity had arisen, an opportunity to change the traditional manufacturing industry structure.
Meanwhile, new opportunities quietly emerged. We knew that the textile industry's domestic and international upstream and downstream markets were interdependent. To truly make a difference, we needed to take this brand global. At the same time, it was our responsibility as a new generation of entrepreneurs to change the stereotypical impression of Chinese manufacturing in overseas markets and make it stand out in the world. To this end, we visited the Asian and European markets and found that global customers were already eager to try Chinese textile machinery. Thus we decided to bring our brand to new horizons and transfer the spirit of craftsmanship overseas.
However, a new brand still faced many challenges in overseas markets, especially the pressure from local brands. Instead of admitting defeat, we have embarked on a new journey to explore localization. We gradually established local service and agency networks in many markets to provide a better service experience. Finally, our brand gained recognition from many overseas customers. We have always practiced the principle of customer first, and insisted on one possibility, that is, being customers’ development partner always. We are proud to always break boundaries, embed value creation for customers in everything we do, and look forward to continuing to do so for many years to come. Along the way, we have always been driven by a passion for innovation and a commitment to craftsmanship and perseverance, which we call the "SUNTECH Spirit".

Brand Voice We Express

Expert

Trustworthy

Value-creating

Brand Core Concepts

Customer Oriented, Satisfaction Driven

We do care about the success of our customers, focusing on life-cycle after-sales services and support, and offering a strong partnership warranty. With our global agent networks and local service teams, we embedded the concept of globalization and localized support into our brand blood, actually following the practices "Think Global, Act Local".
Craftsmanship in Pursuit of Excellence

We are proud of our manufacturing process and quality assurance. Quality is the foundation of our brand. We spare no effort in investing in our production and inspection lines for the sake of ultimate craftsmanship and manufacturing standards to ensure that the quality of our products meets and exceeds European standards, making customer satisfied always.
Technology Innovation & Iteration

We invest all expertise and resources into textile machinery production lines, and make fast iteration on our technologies and products to offer customers automated and customized solutions, improving your production efficiency. Today, with non-stop step to advanced textile automation, we've been growing an expert in textile equipment automation.

What's New with Our Brand

April 23, 2023

BRAND UPGRADE NEW CONCEPTION --- SUNTECH Textile Machinery

Step into the exciting realm of SUNTECH Textile Machinery's new brand identity! Today marks a momentous occasion, as we unveil our meticulously crafted branding strategy that aligns with our company's vision. We take immense pride in announcing the launch of our comprehensive brand upgrade, presenti

April 18, 2024

INVITE YOU FOR COMING ITMA ITALY 2023

Exciting news from SUNTECH Textile Machinery! We will be participating as an exhibitor at the upcoming ITMA 2023 exhibition in Italy!ITMA is a premier exhibition in the textile industry that brings together companies and professionals from all over the world. This year, the exhibition will take plac

April 12, 2024

Transforming Textile Production: The Rise of Automated Fabric Roll Packing Machine

Transforming Textile Production: The Rise of Automated Fabric Roll Packing LinesIn today's rapidly evolving manufacturing landscape, automation is a game-changer, particularly in textile production. Automated fabric roll packing lines are pivotal in enhancing operational efficiency, reducing labor c

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