As a leading Turkish denim textile mill, ORTA focuses on the R&D and manufacturing of denim fabrics. It has built substantial technical barriers in the high‑end denim fabric market, and its products are well‑received across the global denim market. The enterprise therefore needs capacity expansion to meet surging market demand. However, ORTA is confronted with mounting challenges driven by rising production costs, growing labor expenses and low manual‑operation efficiency. Internally, the expansion of looms to accommodate higher output has created enormous pressure on warp‑beam warehousing and management. Excessive warp‑beams occupy valuable factory floor space. Retrieving warp‑beams requires coordinated work by multiple workers, which results in low efficiency and heavy labor intensity. Besides, the lack of traceability makes warp‑beam management a major operational headache for ORTA.

ORTA operates under a typical hybrid manufacturing model combining vertical integration and high‑flexibility production. To support its large annual output of over 60 million meters, multi‑variant small‑batch production, and stringent quality and environmental standards, ORTA is highly reliant on a fully‑automated beam warehouse. Driven by popular micro‑trends and sustainable “small‑batch / on‑demand production”, loom beam‑change frequency has increased substantially. In addition, warp‑beam retrieval and management are extremely time‑consuming and labor‑intensive, and conventional warp‑beam storage takes up considerable factory floor space. ORTA had to seek automated storage and handling solutions for the textile industry. Its objectives were to maximize space utilization, achieve fast and accurate warp‑beam access, enable convenient digital management, and thereby improve the overall operational efficiency of this process.

ORTA selected SUNTECH for its Europe‑compliant quality assurance, low maintenance costs and responsive after‑sales service. With more than 10 years of local service experience in Turkey, SUNTECH maintains seasoned agent and technical‑support teams capable of rapid issue resolution. SUNTECH’s warp‑beam storage system delivers an optimal solution for ORTA’s warp‑beam access and management, effectively boosting space utilization, streamlining workflows and raising production efficiency. Comprehensive on‑site and remote technical support ensures fast response and seamless integration with ORTA’s existing production processes. This collaboration has substantially improved operational efficiency within ORTA’s weaving section, and practically fulfilled the company’s goals of space optimization and capacity enhancement.