Background
Founded in 1978, Egypt, SHARABATI DENIM (registered company name: ALROUBAIA FOURTEX TEXTILES CO, S.A.E) is a renowned leader in denim fabrics across North Africa and the Middle East. As a modern textile giant with nearly 5,000 employees, it operates production sites in Egypt, Turkey and Syria, exporting products to 27 countries and regions worldwide. SHARABATI boasts a fully integrated industrial chain covering cotton spinning, weaving, dyeing & finishing and garment manufacturing. Its annual fabric output exceeds 140 million meters, of which 60% is premium denim and 40% plain woven fabric. The group also develops its proprietary high-end denim brand and Artisan Selvedge fabrics, committed to delivering textile solutions with outstanding quality and green sustainability for global fashion brands.

To sustain efficient operation of its massive production capacity and overcome internal logistics bottlenecks on the production line, SHARABATI kicked off a nearly decade-long strategic partnership with SUNTECH in 2017. Faced with pain points including large floor occupation for heavy warp beams, cumbersome fabric roll transfer, and strict safety requirements for high stacking of 2-ton dye pallets, SUNTECH delivered a full suite of workshop storage and handling equipment: intelligent warp beam storage stacker, electric warp beam trolleys and custom electric stackers. Through continuous equipment delivery and technical upgrades, SUNTECH helped the customer maximize factory space utilization, drastically reduce manual workload, and improve material transfer and warehouse management efficiency. This laid a solid foundation for SHARABATI’s transformation from traditional manufacturing to a modern smart factory.
Honored Customer Journey
SHARABATI DENIM boasts profound technical expertise and industry heritage in denim manufacturing, dedicated to supplying high-quality, sustainable denim and plain woven fabrics for global partners. Its operations cover the full integrated workflow of cotton spinning, weaving, dyeing, finishing and garment production, with an annual output exceeding 140 million meters of fabric. In 2017, trusting SUNTECH’s brand reputation and proven track record of collaborating with industry leaders, SHARABATI launched its partnership with SUNTECH by introducing two large-scale intelligent warp beam stackers, effectively resolving factory space utilization challenges. Over the following decade, SHARABATI kept stable collaboration with SUNNTECH, over 35 units of material handling and storage equipment were deployed. The outstanding performance of SUNTECH equipment has earned high recognition from the customer.

At SUNTECH, we firmly believe customer satisfaction and trust are our core driving force for continuous progress. SHARABATI stands as one of our most strategic clients in the Middle East and across the globe. Over nearly a decade, our team has visited the customer on multiple occasions, maintaining in-depth communication on business requirements and a long-standing friendship. Throughout this multi-year partnership, SUNTECH has not only helped SHARABATI tackle numerous pain points in production and warehousing, but also delivered tangible performance gains through continuous technical iteration and support. Moving forward, we will further strengthen our strategic cooperation to jointly advance the intelligent and efficient upgrading of denim fabric manufacturing.
Challenges & Why SUNTECH
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SUNTECH Solutions to Help Out
Automated Material Handling & Storage Solutions
To address SHARABATI’s complex logistics scenario spanning multiple workshops and production processes, SUNTECH custom-engineered a full-stack workshop logistics solution integrating vertical storage, efficient material handling and precise stacking. For storage operations, SUNTECH deployed intelligent vertical warp beam stackers with capacities of 40 and 80 heavy warp beams respectively. Automated, accurate storage and retrieval are realized through PLC coding control. Within a compact footprint of only 15 meters in length and 9 meters in width, the system neatly accommodates all 120 warp beams that previously occupied large areas of factory floor space, unlocking substantial usable workshop area. For intra-workshop transportation, SUNTECH supplied electric warp beam trolleys and big batch carriers equipped with upgraded EPS systems. These machines completely eliminate time-consuming, strenuous manual handling challenges, enabling seamless transfer of heavy fabric rolls and warp beams by a single operator.

When it comes to dye warehouse and chemical material management, SUNTECH developed a custom series of electric stackers with laterally movable forks. The lifting height ranges from 1.6 meters to 3 meters, with a maximum load capacity of 2 tons. The equipment can flexibly adapt to dye pallets of varying dimensions, inserting forks accurately to safely lift and stack 2-ton loads at elevated heights, which greatly streamlines warehouse workflows. From warp beam loading/unloading on looms and fabric roll transport to high-level stacking of dye materials, SUNTECH’s refined equipment portfolio covers the full production workflow. This comprehensive support empowers SHARABATI to achieve efficient, safe and standardized operations across its entire production line.
 
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Reviews from SHARABATI DENIM
SHARABATI DENIM expressed their gratitude to SUNTECH and its partners for their invaluable support
"
SUNTECH delivers exceptionally reliable machinery quality. The equipment we purchased eight years ago still runs stably and efficiently with basic daily maintenance, which is the core reason for our repeated annual purchases. In addition, SUNTECH’s exclusive VIP service, including dedicated spare parts packages and preferential discounts, greatly reduces our equipment operation and maintenance costs. SUNTECH is truly a reliable long-term strategic partner we fully trust.
-- Mr. Ahmad Abdelsattar Naiem
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