Founded in 1948, PREMIER FINE LINES carries the ingenuity of three generations of textile families and has transformed from a yarn trader to a global high-end home textile giant across 25 countries. PREMIER has built a full industrial chain production base for spinning, weaving, dyeing, and printing, with an annual turnover of over US$250 million. The Blue Dahlia online brand it founded has become synonymous with high-end bedding in India, with a 98% repurchase rate. In the wave of digitalization, the company takes "textile technology reshaping the aesthetics of life" as its mission, and through advanced finishing technology, it continuously outputs high-density pure cotton fabrics above 600TC that meet the standards of five-star hotels.
As the first industry innovator in India to achieve a 24-hour, three-shift manufacturing model, PREMIER has always led the transformation of production paradigms. Adhering to intelligent transformation, deeply integrating lean production concepts with the Internet of Things central control system, and committed to creating a 72-hour ultra-fast supply chain "from cotton to bedding". PREMIER's core competitiveness lies in using century-old craftsmanship to control the most cutting-edge manufacturing technology. However, PREMIER faced low handling efficiency, old equipment that required collaboration from multiple people, and a production process that also faced the problem of downtime at any time. In early 2024, PREMIER sought advanced equipment to improve handling efficiency. After in-depth research, PREMIER chose SUNTECH to obtain a more efficient and labor-saving solution.
